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From what I generally understand from some folks on the Trauma-List discussion group, the whole "Golden Hour" idea was mostly a marketing deal so that the Shock Trauma Center could be funded and built. It also wasn't meant to be a rigid thing... the less time an injured person gets to definitive care (including going through the ED if direct to OR is necessary) from the moment of injury, the more likely it is that the patient will survive.
As to the "Platinum 10 minutes" thing goes, that's probably even more so meant to get people to realize that the sooner injuries are attended to and bleeding slowed, the more likely it is that someone severely injured will survive. Most of the time, EMS won't be on scene at the moment of injury, so a LOT of those first few minutes, where there might be NO care given, are used up.
As to the "Platinum 10 minutes" thing goes, that's probably even more so meant to get people to realize that the sooner injuries are attended to and bleeding slowed, the more likely it is that someone severely injured will survive. Most of the time, EMS won't be on scene at the moment of injury, so a LOT of those first few minutes, where there might be NO care given, are used up.